Ray-Ban Meta | “24 Hours In…”

Ray-Ban Meta: "24 Hours In…" is a first-of-its-kind long-form series showcasing the cutting-edge capabilities of Ray-Ban Meta AI glasses. As the series creator, director, writer, and producer, Aisha developed an episodic format designed to grow the Ray-Ban Meta YouTube channel, while expanding into storytelling-driven content that highlights the glasses’ AI and hands-free capture features.

The series utilized a multi-channel campaign approach, including social-first content rollout optimized for Instagram, TikTok, and YouTube Shorts, driving engagement across platforms. This ongoing initiative continues to position Ray-Ban Meta at the forefront of AI-powered wearable technology in content creation

Taco Bell - “It’s A Wrap”

As Assistant Director on Episode 2 of Taco Bell’s It’s a Wrap campaign, Aisha Ndiaye collaborated with the talented team behind this production to highlight the incredible culinary artistry of Chef Reuben Asaram.

Aisha played an integral role in production by understanding and actioning on the director’s creative vision, communicating with brand and agency partners, and closely collaborating with the producer to manage all areas of production.

BARS x SXSW Social Media Campaign

As Creative Producer and Director, Aisha Ndiaye was the creative lead behind the Bars x SXSW Instagram campaign. Bars, a Meta owned and operated app, partnered with RapTV & SXSW to promote their brand and emerging talent. The goal of the campaign was to increase app visibility and Bars’ social media presence.

The five day Instagram campaign yielded a +300% engagement increase and +4,047% increase in reels interactions.

Meta - “Anansi’s Library” feat. Jazmine Sullivan

Aisha served as Creative Producer and the sole writer for Meta’s Juneteenth celebration opening video featuring Grammy award winning artist Jazmine Sullivan. Aisha wrote the original poem featured in the piece and directed Jazmine’s performance of the poem in addition to being a key collaborator during the production.

Anansi’s Library, was released globally and championed diversity both internally and externally for Meta.

Meta - “The Power of Us”

Aisha Ndiaye creative produced and co-wrote the script for Meta’s Women’s Leadership Day global celebration video The Power of Us.

Aisha ensured a seamless production by managing external production partners, overseeing casting, and ensuring creative integrity from pre-production to final delivery. Aisha is also featured as the voice behind this powerful piece, showcasing her talents as voice over artist.

Instagram - “Love at First Slide” feat. Ashley Walters

In collaboration with Instagram, Aisha Ndiaye was Creative Produced Instagram’s series Love at First Slide featuring Ashley Walters and Michael Ward. Aisha developed the creative for the Love at First Slide episode, and acted as post-production supervisor developing the narrative and creative behind this series finale.

This episode was posted by Top Boy star Ashley Walters, and was one of his top performing Reels with +150K views.

Meta- “Survivors of Hate” feat. Susan Bro

As part of Meta’s commitment to combating hate speech on their platforms, Meta produced an original documentary about Susan Bro, activist and advocate whose daughter was tragically killed during the Unite the Right Rally in 2017.

Aisha Ndiaye was Senior Creative Producer and Story Producer on this piece. This story is currently being released and is in pre-production for a VR experience, expanding this story to new innovative mediums.

Whatsapp x Prime Video - “We Are Ayenda” Instagram Campaign

We are Ayenda is a documentary produced by Whatsapp that released on Amazon Prime Video in 2023. Aisha Ndiaye acted as media strategist and Senior Creative Producer to develop the social media campaign surrounding the film’s release.

Aisha produced content on the ground at the We Are Ayenda premier in addition to producing multiple deliverables amplifying the film and the voices of its supporters like that of Abby Womback - USWNT champion.

Facebook Video Productions - NYC

Aisha Ndiaye was a Producer and creative contributor for Facebook Video Productions NYC Content Studio. In her role she contributed to the production of over 500+ videos across lifestyle, gaming, music, and entertainment verticals, attaining 90M+ views in partnership with leading multi-channel campaigns. Aisha excelled in creative conceptualization, developing live video formats and creative for Facebook and Instagram’s leading creators and celebrity partners.

He work directly resulted in Facebook Video Productions’ success, most notably resulting in hundreds of monetizeable video formats yielding $1.9M in daily ad revenue on Facebook platforms.

Pigeon’s & Planes - “Who Is” Series

Aisha Ndiaye acted as Associate Producer on the Pigeons & Planes series, Who Is. Who Is explored the individual stories of music artists on the rise, capturing their authentic perspectives and backgrounds in unique environments that inspired transparency and connection with audiences. Aisha held key responsibilities in production management, creative, and execution from pre-production to post production ensuring a seamless delivery of final assets and the approval of artists, music labels, sponsors, and other key stakeholders.

Future - Crushed Up

Aisha Ndiaye was a Producer for the Future music video production of Crushed Up. In her role she managed the budget for this large scale production in addition to staffing and managing production crew on set.

Vonnie D. - Fortnite

As Assistant Director for the production of Vonnie D’s Fortnite, Aisha played a key role in bringing the creative vision for this project to life. Aisha directed talent on set, developed shot lists and shooting schedules, and worked closely with the director to execute creative during production.

Complex on Fuse TV Series

Aisha Ndiaye was Associate Producer on the Complex original TV Series Complex on Fuse. Aisha partnered closely with series show runners and supervising producers to strategize seasonal programming, co-conceptualizing creative themes and data-driven episode arcs amplifying audience viewership up to 10% over average weekly ratings for two consecutive seasons.

Phony Ppl - “Before You Get A Boyfriend”

Aisha Ndiaye acted as Production Manager on the production of Phony Ppl - Before You Get A Boyfriend. Aisha’s responsibilities included managing the production’s budget, hiring and staffing of crew, securing rental equipment, developing production schedules, and call sheets, in addition to the management of talent releases, invoices, and payments.

Okay Africa - “100 Women” Campaign

Aisha Ndiaye was a camera operator for Okay Africa’s 100 Women campaign which celebrated 100 Black women making tremendous impact in their fields. The campaign captured these women in beautiful poses, showcasing their authentic beauty and power. The campaign went on to be widely celebrated and was a stand out piece for Women’s History month.